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Lip Smacker is an American company founded in 1973 by Jess Bell, Sr., who introduced the first balm as "strawberry lip therapy".

This is the world's first fruit-scented lip product, followed very soon by lemon and green apple.

Believing that fragrance will transform lip care into something much more fun and desirable, Jess Bell creates the world of Lip Smacker - fragrant and modern, full of irresistible flavors and made of a variety of colors.

Today, nearly 50 years later, the company offers an abundance of fragrant and delicious lip balms, which have become a collector's passion for many, eagerly awaiting new collections with impressive flavors and designs.

Welcome to the world of delicious lips!